Westlake High School Entrepreneurship & Enterprise
An exciting new opportunity is coming to Westlake High School students: Entrepreneurship & Enterprise.
This first course in the program is a Business Incubatoredu course. Incubatoredu blends entrepreneurship lessons with an experiential approach to traditional business subjects.
Learn more about this exciting course:
STUDENTS LEARN BY DOING
Students acquire foundational business concepts, then apply those concepts to the team’s new business idea. Principles from the LEAN startup movement help students test their thinking. From concept to Minimum Viable Product to Pitch, students are hypothesizing, testing, adapting and learning. Importantly, they work and learn in teams.
STUDENTS LEARN FROM A TEAM OF EXPERTS
Coaches are volunteer subject matter experts, who share best thinking/practices in the classroom.
Mentors are volunteer guides, who advise student teams as they develop their business concepts.
Classroom teachers are education professionals, who manage classroom dynamics and provide continuity.
This course is designed to get students excited about becoming true entrepreneurs by giving them the opportunity to create and fully develop their own product or service. Real-world entrepreneurs and business experts will serve as coaches and mentors guiding student teams through the process of ideation, market research, and business plan development. Over the course of the year, student teams will learn about marketing, accounting, human resources, how to run experiments on their Business Model Canvas, customer segmentation, pricing, web development, as well as the legal aspects of starting a business. They will have access to a network of professionals to further develop their skills (teamwork, problem solving, presentation, communication) for college and career readiness. First semester concludes with students conducting a Minimum Viable Product (MVP) presentation to secure funding to test their product. Second semester will focus on the development of their business idea in order to gear up for Pitch Week. Pitch Week helps to further fire the entrepreneurial spirit by putting student teams in front of actual investors to pitch their product/service idea with the possibility of being awarded funding that will help turn their business plans into reality during their senior year.